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Affiong Williams

CEO/ founder of ReelFruit

Affiong Williams is the CEO/ founder of ReelFruit, a fruit processing, packaging and marketing company that retails a range of dried fruit and nut snacks in more than 350 supermarkets, airless, schools and hotels. She is passionate about agribusiness and looking at innovative, market-driven solutions to add value to local produce given Nigeria's unique agricultural landscape.  

Williams holds a post graduate diploma in Business Administration from Wits Business School, Johannesburg, South Africa. She worked for four years for Endeavor Global, a global non-profit which catalyzes economic development by supporting small to medium enterprises in developing markets. In 2015, Williams was recognized by Forbes Magazine as one of the most promising '30 under 30' entrepreneurs. She is also an avid runner, completing more than 10 marathons to raise money for various charities.

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